Welcome to Pura App. These Terms and Conditions of Use apply and govern your use of our website and mobile application (the “App”) and are designed to create a positive, law-abiding community of our users. By using Pura App, you are agreeing to all the terms and conditions below.

1.DEFINITIONS

• Applicable Laws: the laws and regulations of the United Arab Emirates “UAE”, especially the Laws concerning the Use of the Information and Communication Technology in the Areas of Health and concerning the Protection of Personal Data.

• Authorities: the competent government authorities in the

• PHMS: Pure Health Medical Supplies L.L.C. a Company existing and organized under the laws of the United Arab Emirates,

• Partners: Pure Health Medical Supplies affiliates or any third party engaged with Pure Health and involved in performing the Study.

(Together will be referred to as PHMS and Partners).

• Study: The Longevity clinical trial performed by PHMS and Partners.

• Individual: Any living person that downloads and uses the APP and is subject to the Study.

• Pura App: the mobile application through which the Study is made available, controlled, managed, and maintained by PHMS and Partners.

• Personal Data/ Data: anything that maybe stored, processed, generated, and transferred through the Information and Communication Technology (ICT) that belong to an identified or identifiable living individual, including but not limited to identification data, medical data, medical results, biometric screening, numbers, letters, codes, photos …

• Content: any form of information, data or creative expression and includes, without limitation, video, audio, photographs, images, illustrations, animations, tools, text, ideas, communications, replies, “likes,” comments, software, scripts, executable files, graphics, geo-data, workouts and workout data, biometric data and data elements derived therefrom, meal, or fitness training plans, annotations, nutrition information, recipes, interactive features, designs, copyrights, trademarks, service marks, branding, logos, and other similar assets, patents, sounds, applications and any intellectual property therein, any of which may be generated, provided, or otherwise made accessible on or through the Services.

• Services: assistance and benefits introduced by PHMS and Partners within Pura App for all individuals using this App for the sake of the Study.

• Information and Communication Technology (ICT): technical or electronic tools or systems or other tools allowing all kinds of processing of information and data including the ability of storage, retrieval, dissemination, and exchange of information.

• Processing: The electronic creation, entry, amendment, update, or deletion of the information.

• Profile: the personal space dedicated for each individual within Pura App to upload and manage the Personal Data and benefit from the Services.

2.SCOPE AND NATURE OF THE SERVICES

PHMS and Partners will provide the Pura App through which Individuals download this App on their mobile phones and then upload their Personal Data for the purpose of the Study conducted and managed by PHMS and Partners.

By downloading the Pura App, the Individual will enter directly into a contractual relationship with PHMS and Partners and agree to comply with these Terms to all what is related to his/her Personal Data and processing this data strictly by PHMS and Partners to benefit from the services provided by PHMS and Partners.

The Services change frequently, and their form and functionality may change without prior notice.

and agree to conform to any applicable posted guidelines for such Study, which might be changed or updated from time to time by PHMS and Partners at its sole discretion.

2.1 Who can use the Pura App

Individual must be at least 18 years old to use the Pura App.

No individual under the age of 18 may use the Pura App, provide any Personal Data, or otherwise submit Personal Data through the Pura App (e.g., a name, address, telephone number, or email address).

2.2 Scope of Services

All individuals living in the UAE can download Pura App and benefit from its Services where they can be subject to the Study through wearing a smart watch for processing the Information uploaded on his/her Profile according to the process mentioned within.

This smart watch is only a tool so as to track all the information and upload the Personal Data for each Individual to be processed by PHMS and Partners for the sake of the Study.

2.3 Nature of the Services

Pura APP collects Personal Data provided only by Individuals and they are solely responsible for the authentication and validity of such data and for what may arise by uploading, posting, transmitting, linking, or publishing it to the Authorities if required or officially requested.

By uploading the Personal Data Pura APP, the Individual hereby has no objection and authorize PHMS and Partners to share and/or use the Personal Data to conduct the Study, and to share the Personal Data with the concerned Authorities as per Applicable Law(s).

Pura APP will then manage the processing of this Information using the Information and Communication Technology tools to track the Individuals’ daily routine and calorie intake for the reasons of conducting the Study.

3.DATA PROCESSING

Each Individual is requested to create a at the Pura App where he/she must provide accurate and complete information as prompted by the account creation and registration process and keep that information up to date. Otherwise, some of the Services may not operate correctly.

Personal data includes but is not restricted to:

• Height, weight, and gender details;
• Bloodwork and X-ray results;
• Past medical history;
• Daily diet including calorie intake;
• Daily workout and physical activity;

Individual’s adherence and engagement may be rewarded through so-called fit coins for completing challenges and tracking their daily calories. Calculation will be Based on basic characteristics data, biometric data and laboratory reports, fitness and activity data, PHMS and Partners proprietary formula will be used to calculate the participants’:

(a) Pure score

(b) Adherence score

All scores will be displayed on the Pura App.

PHMS and Partners are responsible to handle everything related to the processing of this Personal Data through Pura App for Study Purposes.

Pura App collects Personal Data provided only by Individuals that are solely responsible for the uploading, authentication, and validity of such data.

Individuals are also solely responsible for any consequences that may arise due to uploading, posting, transmitting, linking, or publishing the Content and Data to the Authorities if required or officially requested.

By accessing and/or using Pura APP Individual/users agree to comply with these Terms and agree to conform to any applicable posted guidelines for such Study, which might be changed or updated from time to time by PHMS and Partners.

Any rights, legal responsibilities and liabilities Individuals might have against PHMS and Partners are excluded or limited.

4. DATA STORAGE

PHMS and Partners will store all the required information provided by the Individual and share it with the Study group for analysis.

PHMS and Partners will store Individual Personal Data only for at least 15 years in conformance with the applicable data protection regulations, requirements of governmental authorities and/or law provisions.

PHMS and Partners will be following high standards of confidentiality and non-disclosure. However, PHMS  and Partners may share Personal Data with the Authorities if required by the Applicable Laws.

PHMS  and Partners implemented a variety of technological and organizational procedures and measures to ensure the integrity and confidentiality of Individual Personal Data from unauthorized access, use and disclosure. These measures shall consider the nature, scope, context, and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in accordance with the Applicable Laws.

Individual Personal Data will be stored on PHMS  and Partners servers that have various types of technical and physical access controls, which may include, if appropriate, encryption. PHMS  and Partners may also aggregate, pseudonymize or anonymize Personal Data to ensure that no personally identifiable information is shared with a third party, unless there is a legitimate interest in such communication.

Individual Personal Data stored on PHMS  and Partners servers will be reasonably protected from accidental or unlawful destruction, loss, alteration, unauthorized access, or disclosure.

This Application is made available for personal and non-commercial use only. Therefore, Individual is not allowed to use, copy, monitor, display, download or reproduce any content, information, software, products, or services available on Pura APP for any commercial or competitive activity or purpose.

In case it’s required to acquire a prescription to use the Application in accordance with the Applicable Laws, the Individual is responsible to obtain such required prescription from an authorized healthcare practitioner.

4.CONDUCT

In connection with the content uploaded, posted on, transmitted through, or linked from the Pura App, Individuals acknowledge that:

• They grant PHMS and Partners all rights necessary to prohibit or allow any subsequent aggregation, display, copying, duplication, reproduction, or exploitation of the content on Pura App for any purpose which contravenes these Terms. These rights are perpetual and cannot be revoked. PHMS  and Partners reserve the right to decide if any content is Intellectual rate and complies with their policies.
• They have no objection regarding the collection and processing of their Personal Data as mentioned herein, nor to use such data for Study purpose.
• They are responsible for maintaining the confidentiality of all actions that take place while using their account and must notify Pura App right away of any actual or suspected loss, theft, or unauthorized use of the account or account password. Pura App is not responsible for any loss that results from unauthorized use of their username and password. PHMS  and Partners does not provide any guarantees if any complications arise while doing registration, using the Application.
• They are prohibited from posting, emailing, hosting, displaying, uploading, modifying, publishing, transmitting, updating, or sharing any information on Pura App or otherwise make available content that:
  • Violates any of the Applicable Laws;
  • Copyrighted or patented, protected by trade secret or trademark, or otherwise subject to third party proprietary rights, including privacy and publicity rights.
  • Infringes any of the foregoing intellectual property rights of any third party.
  • Is harmful, abusive, unlawful, threatening, harassing, blasphemous, obscene, pornographic, invasive of another’s privacy or other rights, hateful, or racially, ethnically objectionable, disparaging, relating, or encouraging money laundering or illegal gambling or harms or could harm minors in any way or otherwise unlawful in any manner whatsoever;
  • Harasses, degrades, intimidates or is hateful towards any individual or group of Individual on the basis law of religion, gender, sexual orientation, race, ethnicity, age, or disability;
  • Includes personal or identifying information about any other party;
  • Is false, deceptive, misleading, deceitful, misinformative;
  • Advertises any illegal services or the sale of any items which is prohibited or restricted by the Applicable Laws.
  • Contains software viruses or any other computer codes, files or programs designed to interrupt, destroy, or limit the functionality of any computer software or hardware or telecommunications equipment or any other computer resources;
  • Attempts to gain unauthorized access to computer systems owned or controlled by PHMS and Partners;

For Individual using the Application within European Union countries or otherwise being protected by the GDPR, PHMS  and Partners will follow the GPDR standards applicable to Personal Data.

6.ITELLECTUAL PROPERTY

PHMS  and Partners do not permit copyright infringing activities and infringement of intellectual property rights on Pura App, and may at its sole discretion, remove any content/data without prior notice.

All results related to the Study are an exclusive right for PHMS  and Partners, and Individuals cannot share any details to whatsoever is related to Pura App or the Study.

7.LIMITATIONS OF LIABILITY

Rights or remedies Individuals may have against PHMS  and Partners are limited or excluded; and Individuals take on risks, responsibilities, and liabilities of accessing and/or using the Pura App.

Individuals indemnify, defend, and hold PHMS  and Partners harmless against liability and claims damages (whether direct, indirect, or consequential), obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorneys’ fees) arising from:

• Individual violation of any provisions of these Terms;
• Individual violation of third-party rights, including without limitation any copyright, trademark, trade secret or other property, or privacy rights;
• Any third-party claim that was caused damage due to the Individual’s content or use of Pura App;
• Any consequences resulting from any aspects of Individual access or use or misuse of Pura App;

PHMS  and Partners liability is limited to keeping a safe transaction of Personal Data and to coordinating between Individuals, the Testing Facility and UAE’s concerned Authorities.

Individuals acknowledge and accept that PHMS  and Partners are deemed irresponsible to any results arising from the usage of the smart watch by Individuals.

If a court of competent jurisdiction determines that any provision of this Agreement is void, illegal or unenforceable, the other provisions of this Agreement shall remain in full force and effect while the provisions that are determined to be void, illegal or unenforceable shall be limited to the extent permissible by law and to remain in effect for such extent.

You agree that by accessing the APP, you have read, understood, and agree to be bound by all of these Terms and Conditions of use. If you do not agree with all of these Terms and Conditions, then you are expressly prohibited from using the APP and you must discontinue use immediately.